It make the phone look like it is a real person, by giving the phone a name and pretending it isn't very well. we see from this that this advert is telling us that they should buy from car phone warehouse where they will give you a new phone while your phone is getting repaired and if there is a consistant problem with your phone they will give you a new one for free. It show us as the audiance that they are a good company to use
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