Intended Audience 2

Inended Audience 1

My Intended Audience

When I picture the radio station I am creating for my media coursework, I know that there are many factors about my target audience which have to be taken into consideration, such as:
-The actual target audience
-Potential age bracket
-Gender
-Lifestyle
-Financial status
-Location
-Listening habits

It's important to have an understanding of the target audience taht you're broadcasted to when researching and planning and radio and your news bullitin. This will give you the opportunity to provide content and style that is effective in appealing to your target audience in particular.

The way that you will be able to find your target audience is you can create a questionnaire which will often help you understand more about more about your product for your target audience.

I want my intended audience to be similar to the audience to capital, magic or heart as I will be creating a radio station similar to them.

On Ofcome I looked at there character of service which will show the genrea of the station and who they are targeting for example Capitals target audience of targeted to the age of 40 and under.

So my Target audience will be for males and females from the ages 40 and under.

12% _YOY18% of adults listen to radio via their mobile phone

8% _YOYListening online reaches 43 million hours per week

31.3%share of all radio listening to any digital platform - up 6% YoY

5% _YOYtotal hours listened to radio is 1.02 billion

Running Order

To get an understanding of the way in which radio stations present their news and adressing their audience, I have listened to a certain station such as LBC to see how their news bullitins are presented and the conventions of them.

On LBC, after the news jingle is played the presenter in a certain characteristic of tone addresses the selected audience will introduce the stories for the running time.

The correspondant than carries on the story after the presenter introduces them. then a voxpop will be played of a chartacter from the public.

Response To Questionnaire

I have written my questionnaire and I hadn't to lots of people and I have got the results and made pie charts to show the results.

Questionnaire

I will be creating a questionnaire to the regarding audience. be after this i am hoping i will find out what there expectations from radio in general and the news itself.

circle the most relevance option for you

1. what is your age?

20 under
21-29
30-39
40 over

2. what gender?

Male
Female

3. what kind of music do you like to listen to?

Classical
Rap
Pop
Others

4. Do you listen to the radio?

Yes
No

5. what are your Hobbies?


6. How often do you listen to the radio?

under 1 hour
2 hours
3 hours
4 hours and more

7. Do you own a radio

Yes
No

8. Do you listen to the news

Yes
No

9. If you answered yes how often do you listen?

under 1 hour
2 hours
3 hours
4 hours and more

10. If you listen to the radio do you listen for relaxation or for information

relaxation
information

11. have you ever called a radio station?

Yes
No

12. If yes what for

13. What types of news stories do you listen to?

Politics
Sports
Environment
Others















  

News 10

Story 10

Arsene Wenger says Jack Wilshere unlucky to be sent off against Manchester United

Immediacy - it has happened recently

Familiarity - it is Manchester

Frequency - it happenes a lot that players get red cards

Conflict - between the teams

Elite people - Arsene Wenger

Balance -  it balances the other news

New 9

Story 9

Sandy: Obama visits New Jersey as damages estimated at $20billion

Familiarity - it is in America, New Jersey

Amplitude - it isw a big event which involves a lot of people with damages

Frequency - in America it happens a lot

Impact - we feel bad for them

Continuity - it is a continue

Elite people - Barrack Obama

personalisation - it is a human interest story

Negativity - it is bad news

 

News 8

Story 8

Ref is alleged to have called black Chelsea star Mikel ‘monkey’

Impact - racial abuse

Surprise - unexpected

Continuty - it has happened

Conflict - with player and referee

Elite people - Mikel

Balance - it balances other news stories

News 7

Story 7

Jersey stabbings: Damian Rzeszowski sentenced to 30 years

Familiarity - it is in America, Jersey

Amplitude - it is a big event that he has killed six people

frequency - there are lots of people who get killed

Impact - people who are married, family, friends

predictability - we kind of expected this to happen because there are lots of news stories

continuity - this story was on 14 August last year.

personalisation - it is a human interest story that people care about when people get killed

Negativity - six people have died

scandal - it is most likely to provoke people that a farther has killed his wife, children and other people

News 6

Story 6
Helping the old doesn't unfairly hurt the young

Immediacy it has just happened that a weird war between the generations is growing and the republican candidates are the mongers.

Familiarity - it is in America, we see with Barrack Obama

Amplitude - it is a big event that involves the older generation and the younger generation

Impact - it has a profound effect on our lives

Predictability - we expected this to happen

Personalisation - it is a human interest story in the way that the younger generation has to help the older generation

Balance

 

News 5

Story 5

Sian O’Callaghan killer escapes justice for second murder after police blunder

Familiarity - Bristol Crown Court after pleading guilty to the brutal sex murder of 22-year-old Sian O’Callaghan in March last year.

Frequency - it happens a lot

Impact - it impacts on our own lives to see that this happens to people

Continuity - this has already been defines as news

Immediacy - it is the first time we hear about this

Personalisation - people are interested in this

Negativity - it is considered bad news

Scandal - this story is most likely to provoke the audience

News 4

Story 4

Tulisa Contostavlos: ‘I must be the most hated woman in Britain’

Immediacy - It has happened recently people are abusing Tulisa. The Xfactor is happening so Tulisa would be doing lots of interviews

Familiarity - We are familiar with her and being a judge on the Xfactor

Conflict- fights and battles with Tulsa vs. criticism from fans on twitter

Elite people - Tulisa is a well-known celebrity through her appearance on the Xfactor and being a member on N-Dubz

News 3

Story 3

Down the Tubes: Hodgson apologises to Rio Ferdinand after underground revelations

Immediacy - It is a reaction to a news story that took place last week.

Familiarity - In London, on the Jubilee like going to see Arsenals victory over Olympiacos

Surprise - it was unexpected that Hodgson would tell a passenger on the tube that Rio wouldn't play for England

Conflict - between two people

Elite people - it features Hodgson the England manager who everyone knows

Personalisation - A lot of football fans will be interested

Continuity = it is a follow up