My Intended Audience

When I picture the radio station I am creating for my media coursework, I know that there are many factors about my target audience which have to be taken into consideration, such as:
-The actual target audience
-Potential age bracket
-Gender
-Lifestyle
-Financial status
-Location
-Listening habits

It's important to have an understanding of the target audience taht you're broadcasted to when researching and planning and radio and your news bullitin. This will give you the opportunity to provide content and style that is effective in appealing to your target audience in particular.

The way that you will be able to find your target audience is you can create a questionnaire which will often help you understand more about more about your product for your target audience.

I want my intended audience to be similar to the audience to capital, magic or heart as I will be creating a radio station similar to them.

On Ofcome I looked at there character of service which will show the genrea of the station and who they are targeting for example Capitals target audience of targeted to the age of 40 and under.

So my Target audience will be for males and females from the ages 40 and under.

12% _YOY18% of adults listen to radio via their mobile phone

8% _YOYListening online reaches 43 million hours per week

31.3%share of all radio listening to any digital platform - up 6% YoY

5% _YOYtotal hours listened to radio is 1.02 billion