News 5

Story 5

Sian O’Callaghan killer escapes justice for second murder after police blunder

Familiarity - Bristol Crown Court after pleading guilty to the brutal sex murder of 22-year-old Sian O’Callaghan in March last year.

Frequency - it happens a lot

Impact - it impacts on our own lives to see that this happens to people

Continuity - this has already been defines as news

Immediacy - it is the first time we hear about this

Personalisation - people are interested in this

Negativity - it is considered bad news

Scandal - this story is most likely to provoke the audience